OpenAI Launches Commercial Operations in Brazil

OpenAI has officially launched its commercial operations by establishing a local team in Brazil, where artificial intelligence is rapidly adopted, and announced that it will collaborate with businesses, developers, and institutions in the country.

Growth and Market Data in Brazil

Brazil ranks among the top three markets for ChatGPT in terms of weekly active users. User numbers in the country have nearly doubled over the past year, while daily message counts have reached approximately 215 million.

Economic Impact and Research Findings

OpenAI CEO Sam Altman highlighted the country's creativity, entrepreneurial community, and strong developer ecosystem. According to an independent RegLab study funded by OpenAI, artificial intelligence could contribute approximately R$ 1 trillion to the Brazilian economy by 2030.

Business Models and Developer Ecosystem

According to June 2026 data, 35 percent of messages classified under individual accounts in Brazil were business-focused. Additionally, the country ranks second globally among developers using the OpenAI API.

Local Institutional Collaborations

OpenAI provides support to prominent institutions such as ITA, IMPA, and HCFMUSP, while also forming partnerships with ENTER, Estímulo, and São Paulo's Prodam unit to support artificial intelligence literacy and educational activities.

Events and Creative Sector Meetings

The company organized its 'OpenAI para Devs' guiding event in Recife, Rio de Janeiro, Florianópolis, and São Paulo. It also came together with local artists and content creators to explore forms of creative expression.