OpenAI is Testing a New Visual Advertising Format for ChatGPT
The company is preparing to test a new ad format in the US this month, which will display sponsored product and service images during image generation.
OpenAI is preparing to launch a new advertising format featuring images of sponsored products and services on the ChatGPT platform. Set to be tested initially in the United States later this month during the image generation process, this new system is reshaping user experience and advertising policies.
The Era of Visual Advertising Begins
According to a statement by OpenAI, the company is rolling out a new visual advertising format on ChatGPT that will feature sponsored products and services. These new ads will appear on users' screens during image generation on the platform.
Testing Phase Begins This Month
Initial tests for this new visual advertising format will launch in the United States later this month. The company stated that it will initially test this new format with a limited group of advertisers and plans to experiment with different formats in the future.
Previous Ad Models and Scope
The company, which first brought ads to ChatGPT in February, has until now only displayed a company name, logo, and product link in a sponsored section beneath the chat. Similarly, the new visual ad format will be kept separate from the generated image and will not affect the AI's responses.
Subscription Plans and Safety Measures
Users subscribed to ChatGPT's Plus, Pro, or Enterprise plans will not encounter these ads. Furthermore, OpenAI emphasized that it has implemented various safeguards to prevent ads from appearing in emotionally sensitive or inappropriate contexts.