Yapı Kredi Celebrated the 35-Year Journey of the World Brand

At a gathering organized specifically for the thirty-fifth anniversary of World, Yapı Kredi's leading executives shared the brand's transformation and future targets.

Important Statements at the Anniversary Gathering

Yapı Kredi held a special gathering for the thirty-fifth anniversary of World, discussing the brand's past and future vision.

At the event, bank executives conveyed the distance covered from the past to the present and innovations in the shopping world.

Evaluations by Executives

Yapı Kredi Executive Vice President Serkan Ülgen and Head of Payment Systems İçten Akalın recounted the journey of the brand.

The executives shared details with members of the press regarding payment systems processes shaped according to the changing needs of customers.

Historical Development Steps

Yapı Kredi took the first step in the field of payment systems by launching credit card services in Turkey in 1988.

While Worldcard and electronic POS terminals were put into use in 1991, the brand expanded into the Azerbaijan market in 2012.

Success Rankings Across Europe

According to data from The Nilson Report, Yapı Kredi ranked fifth in Europe in shopping volume in 2025 with Worldcard.

According to the same report, the bank also positioned fourteenth in Continental Europe in terms of transaction count on the merchant payment acceptance side.

Major Transformation in Payment Habits

Transactions previously made with mechanical devices, paper slips, and signatures have now been entirely moved to the digital environment.

Customers now easily perform their shopping using contactless cards, QR codes, and various mobile payment options.

Future Transaction Expectations

İçten Akalın recalled that the number of transactions made with QR and NFC in 2021 was at the level of 1 million.

Akalın emphasized that they expect these figures to exceed 230 million by the end of 2026, pointing to a massive increase.