Well-Known YouTube Content Creators Face Backlash Over AI Promotions
Popular content creators like Matti Haapoja and Sam Kolder have been criticized for promoting the AI platform Higgsfield without clear advertising disclosures.
Renowned filmmaking content creators Matti Haapoja and Sam Kolder faced backlash from followers and peers following videos promoting the Seedance 2.5 feature of the Higgsfield AI platform.
AI Promotional Videos
Some content creators, including Matti Haapoja and Sam Kolder, shared videos showcasing the capabilities of the Higgsfield platform. These videos highlighted the Seedance 2.5 functionality, arguing that the technology is the future of video production.
Collaboration Claims and Verification
Screenshots shared by other creators regarding partnership offers from PR firms working for Higgsfield reinforced claims that the company utilized creators to elevate its profile. Higgsfield PR Manager Nuray Omarkhan confirmed that the creators were compensated with a combination of money and credits.
Criticism from Peers and Fans
Haapoja's comparison of generative AI to the Canon EOS 5D Mark II in his video drew criticism from Marques Brownlee. Brownlee pointed out that AI is trained on copyright-free, human-made materials. Kolder, meanwhile, released a narrative video featuring a robot in Mauritania.