Serenay Sarıkaya's Paris Fashion Week Walk Discussed in 132 Countries

Serdar HocamAuthor & Editor

The famous actress's runway performance in Paris generated millions of interactions globally, creating various agendas across different geographies.

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Paris'ten Dünyaya: Serenay Sarıkaya'nın Yürüyüşü 132 ülkede Yankılandı | Marketing Türkiye

Serenay Sarıkaya's runway walk during Paris Fashion Week reached approximately 28,000 social media reflections across 132 countries, creating a wide-ranging global impact.

Research Data and Global Reach

According to research by MTM Media Tracking Center between September 25 and October 1, 27,758 social media reflections regarding Serenay Sarıkaya spread across 132 countries were detected. While this content generated over 3 million 495 thousand total interactions, the potential reach reached 440 million.

Agendas Varying by Country

Turkey ranked first with 18,322 social media reflections, followed by the USA, Germany, Brazil, and Saudi Arabia. The focus of the discussions changed from country to country; aura and self-confidence came to the fore in Turkey, while the Turkish actress identity was emphasized in France.

Star Comparisons and Social Media Peak

In posts from Turkey, Sarıkaya was most compared to Kendall Jenner and Hailey Bieber. Social media activity peaked on September 29, the day after the walk, with 13,933 pieces of content and made up the majority of the total conversation.

Channel Distribution and Media Reflections

While the X platform was the main channel for discussions with 27,387 reflections, Instagram stood out with 2.2 million interactions. Alongside social media, numerous reflections were also recorded on the internet, forums, print media, and visual media.