Decline in September Traffic for the World's Largest English-Language News Sites
According to Similarweb data, half of the top 50 English-language news sites globally experienced a traffic drop of more than 20 percent year-over-year.
Data shared by Similarweb revealed that half of the world's 50 largest English-language news sites suffered a traffic loss of more than 20 percent in September compared to last year.
Major Traffic Declines in September
According to Similarweb data, half of the top 50 English-language news sites worldwide experienced a traffic decline of more than 20 percent in September compared to the same period last year. Only seven news brands recorded year-over-year growth.
Publications Experiencing the Greatest Declines
Newsweek experienced the sharpest year-over-year traffic decline with a 62 percent drop, falling to 35.8 million visits. It was followed by Hindustan Times with a 56 percent drop and News 18 with a 53 percent drop, respectively.
Exceptional Media Organizations Showing Growth
France-based Euronews achieved the highest growth rate by increasing its monthly visitor count by 99 percent year-over-year to 44.8 million. Euronews was followed by other brands such as One India and Substack.
Global Media Trends and Factors
Traffic trends throughout the year were influenced by events such as US and Israeli strikes against Iran, Google core updates, and shifts in reader engagement across global outlets like the BBC, Al Jazeera, and CNN.