AI-Powered Shopping Research Spreads Rapidly in the US

Serdar HocamAuthor & Editor

New research reveals that millions of US consumers prefer AI assistants for product searches, transforming shopping habits.

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61 Million Shoppers Now Start Their Search With AI Assistance | PYMNTS.com

A new study in the US reveals that nearly 61 million consumers start their online shopping research with AI assistants, creating new commercial opportunities for sellers.

AI-Powered Shopping

New research shows that while consumers rapidly adopt AI tools for product research, their shopping habits are also undergoing a radical transformation.

Increase in Consumer Spending

According to survey data, the average three-month spending of users who engage in AI-powered shopping increased by 17 percent in August.

Discovery of New Stores

AI tools introduce 45 percent of users to new online stores they have never visited before, presenting distinct opportunities in the market.