Apple Accelerates Efforts to Transform Siri into a Powerful AI Agent

According to information from Bloomberg's Mark Gurman, Apple is accelerating its AI roadmap for Siri to compete with rivals such as OpenAI and Meta. Significant updates, including granular control over first-party apps and third-party app integration, are expected in the coming months.

It is reported that Apple CEO John Ternus is pressuring Craig Federighi, who heads the AI unit, to accelerate the Siri roadmap and deliver a powerful AI agent capable of competing with the systems of OpenAI and Meta. Although Federighi has produced a functional version of Siri in a short time, the company is under no illusions that it is on par with its competitors.

Two major developments are expected to be added to Siri in the coming months. The first will be the assistant's ability to provide granular control over Apple's first-party applications. This will allow users to rotate and crop photos in the Photos app and organize Safari tabs; these features are planned to arrive with iOS 27.3.

According to Gurman, the bigger change will be third-party app integration, which is likely to arrive in the spring. Through this integration, Siri will be able to, for example, place orders via Grubhub or make dinner reservations through OpenTable.

It is stated that these developments are only the beginning and that Apple aims to give Siri a more agentic structure, enabling it to perform not just one-off tasks but continuous assignments. Gurman notes that the company could make Siri more agent-like as early as next year.