Corendon and Happy Horizon Launch Social Media Partnership
Corendon has entered into a strategic partnership with Happy Horizon to strengthen its paid social media operations and digital marketing processes.
Corendon, one of the leading brands in the tourism sector, has established a strategic partnership with Happy Horizon to strengthen its paid social media campaigns and digital marketing operations.
Scope of the Agreement
Corendon has established a strategic partnership with Happy Horizon to strengthen its paid social media campaigns and digital marketing operations.
Structured differently from traditional advertising agency models, daily management in this process will be carried out by Corendon's in-house teams.
Technical Support and Infrastructure
Instead of directly managing the operation, Happy Horizon will provide infrastructure support in areas such as the use of the Smartly platform and advertising automation.
The fundamental building blocks of the partnership consist of data analytics, artificial intelligence integration, and advanced automation systems powered by Smartly.
Statements from Executives
Happy Horizon Media and Performance Business Development Manager Rowan Zomers stated that their goal is not to take over the process but to make it more efficient.
Corendon Online Marketing Manager Stefan van den Berg expressed that they were looking for a partner that brings new visions and technical knowledge to the team.