Digital Commerce and Brand Training Provided to Tradespeople in Isparta

A two-session training program on digital commerce, social media use, and brand management was held for tradespeople through the cooperation of the Isparta Union of Tradespeople and Artisans Chambers and Süleyman Demirel University.

The program, organized to enable tradespeople and artisans in Isparta to play a more active role in the digitalizing trade world, took place at the building of the Isparta Union of Tradespeople and Artisans Chambers. Organized in partnership with the Süleyman Demirel University Career Planning and Alumni Relations Application and Research Center, the training was moderated by Center Director Dr. Faculty Member Ertan Beceren. Methods that tradespeople can follow to adapt to changing digital conditions, promote their businesses on digital platforms, and increase their competitive power were discussed in the program.

Held in two sessions, the first part of the training featured a presentation titled "Strategic E-Commerce Planning and Management" by Prof. Dr. Mustafa Zihni Tunca, a faculty member at the SDU Faculty of Economics and Administrative Sciences. In the second session of the program, Assoc. Prof. Dr. Mevlüt Sedat Dönmez, a faculty member at the SDU Faculty of Communication, provided information to the tradespeople on "The Power of Social Media and Brand Strategies".