Digital Market 4.0 Model Implemented in Quang Ninh and Ninh Binh

The Digital Market 4.0 model has begun to be implemented in regions such as Quang Ninh and Ninh Binh with the aim of integrating technology into trading activities in traditional markets and helping small-scale merchants master digital tools.

The Digital Market 4.0 model contributes to renewing business methods and expanding market access for small-scale merchants by gradually integrating technology into trading activities in traditional markets. Implemented in line with the Digital Literacy Movement instructed by General Secretary To Lam on November 18, 2024, to disseminate digital knowledge and skills among the entire population, this model aims to use technology in payments, sales management, and product promotion.

In Quang Ninh province, it is planned that by the middle of 2025, 120 out of 135 markets will implement this model, and the proportion of business owners accepting cashless payment methods is planned to reach an average of 86.3 percent. While vendors can receive payments via QR codes or bank transfers, bills such as electricity and water can also be paid using cashless methods. In Ninh Binh, training is provided at Rong Market and production households in rural areas on e-commerce platforms, the use of e-wallets, and online sales, ensuring that specialty products reach broader markets.