Disney and Adobe Launch Partnership for Generative AI Tools
The Walt Disney Company and Adobe have announced a multi-year partnership to develop custom generative AI models for Disney's production processes, theme parks, cruise ships, and ESPN content.
According to an announcement made at the Adobe MAX conference, The Walt Disney Company has formed a multi-year partnership with Adobe to develop custom "artist-led" generative AI models aimed at supporting Disney's production pipeline.
Under the new partnership signed with Adobe, The Walt Disney Company will gain early access to Adobe's latest technologies. These technologies will be utilized across a wide range of areas, including Disney's theme parks, cruise lines, and ESPN content.
According to an Adobe press release, the parties will work together to explore responsibly developed artificial intelligence technologies. Through Adobe Firefly Foundry, Disney will directly contribute to custom models trained on unique world knowledge—such as character traits and visual styles—producing commercially safe outputs.
This announcement further advances the existing relationship between the two companies. Disney's Imagineering R&D department already utilizes the Adobe Firefly platform in its theme park development processes. Adobe also aims to expand Walt Disney Studios' internal creative workflows and increase fan engagement in ESPN content.
Disney previously reached an agreement with OpenAI and was involved in Character.AI's bankruptcy process. According to a Bloomberg report, Disney is preparing to lay off thousands of employees as part of its fourth wave of layoffs in 2026.
Sources
- theverge.com · Link