European Union's Move to Protect Consumers with the Digital Fairness Act

The European Commission has prepared a new regulatory proposal called the Digital Fairness Act (DFA) to limit practices on digital platforms that steer consumers toward excessive spending.

The regulation covers mobile applications, online games, influencer advertisements, and subscription services. Key objectives include preventing the difficulty of canceling subscriptions, hiding prices, and curbing design patterns (dark patterns) that drive users toward addiction.

In particular, in-game 'loot box' systems and 'pay-to-win' mechanics targeting minors will be restricted. Influencers will be required to clearly disclose commercial collaborations. The proposal envisions fines of up to 6% of global annual turnover for companies that violate the rules. The regulation must pass through the European Union's legislative process to enter into force.