Fantasy Lingerie Store Opened with Prayers in Alaca, Çorum

The RED Lingerie store, which sells fantasy underwear products in the Alaca district of Çorum, began operations with a prayer ceremony attended by local district protocol and religious officials. The footage of the opening caused a wide stir on social media, dividing users.

RED Lingerie, managed by Çiğdem Yılmaz, opened its doors in the Alaca district on October 20, 2026. During the store's opening ceremony, prayers were recited by religious officials for the abundance and earnings of the new commercial enterprise, and the district protocol was present at the event.

After videos of the ceremony were shared on local media and social media platforms, the footage quickly went viral. The opening, shared by thousands of users on platforms such as X and Instagram, led to various interpretations among users. While one segment evaluated this situation as a traditional tradesman ritual, other users pointed out the contrast between the store's concept and the religious ceremony performed.