JioStar Developed AI-Powered Assistant for 500 Million Users

JioStar Chief Architect Vijay Seshadri shared the development process of their AI-based discovery assistant on a platform serving over 500 million consumers at OpenAI's Executive Summit in Singapore.

JioStar offers live broadcast support for up to 72.5 million concurrent users on its entertainment and live sports platform, which has more than 500 million subscribers. Using the OpenAI API, the company integrated a natural language video and cricket statistics discovery assistant into the JioHotstar app. This allows viewers to find movies, series, historical highlights, live match moments, and cricket statistics by speaking naturally.

At the OpenAI Executive Summit held in Singapore, ASEAN Go-to-Market Manager Sidharth Sharma and JioStar Chief Architect Vijay Seshadri came together. During the discussion, they examined the process of bringing this experience, which works in more than 15 languages, to life in as short a time as about eight weeks, along with critical lessons learned in moving AI from prototype to production.