KFC's Plan to Open Restaurants on Italian Ski Slopes Sparks Controversy
American fast-food chain KFC's plan to open restaurants on ski slopes in Italy's Dolomites has drawn criticism from mountain and food advocates.
US fast-food giant KFC is preparing to open high-altitude restaurants in Italy's prestigious ski resorts of Cortina d'Ampezzo and Madonna di Campiglio. Scheduled to open on December 5, these branches have sparked outrage among mountain and culinary purists, leading to a legal action threat from a prominent business figure.
American fast-food chain KFC is preparing to launch its first high-altitude restaurants on December 5 in the ski resorts of Cortina d'Ampezzo and Madonna di Campiglio, located in Italy's Dolomites region. The company stated that it is undertaking this initiative to surprise people and reach places where no one would expect to find them.
This move marks the first venture of a fast-food brand on an Italian ski slope. The arrival of KFC's menu in the region has drawn criticism from mountain and food purists, while also prompting a well-known local business figure to threaten legal action.
Sources
- theguardian.com · Link