More than half of consumers postpone technology purchases in anticipation of discounts

According to a report published by NielsenIQ, 56% of consumers are postponing their technology product purchases due to high prices or the expectation of discounts.

According to the research results, 60% of consumers prioritize brands that offer good value for their price. While affordable pricing is not the sole deciding factor in the purchasing process, elements such as durability, quality, convenience, and trust shape consumers' perception of value.

NielsenIQ Turkey General Manager Didem Şekerel Erdoğan pointed out that consumer behaviors in the technology and durable consumer goods market are changing. Erdoğan stated that it is critical for brands to correctly understand the changing expectations of consumers in order to achieve sustainable growth.