New San Siro Project from Inter and Milan and Agreement with Generali

Italian clubs Inter and Milan announced to the public the projects for the new 71,500-seat stadium to be built in place of San Siro, along with a 20-year, 650 million euro naming rights agreement with the Italian insurance company Generali.

In a joint press conference, the clubs Inter and Milan announced the new stadium project to replace San Siro and their partnership with Generali, marking one of the largest naming rights deals in the global sports world. As a result of the 20-year agreement with a total value of 650 million euros, it was reported that the new facility will be named "Generali Stadium". Inspired by the craftsmanship of the Milan Cathedral, the 71,500-seat stadium aims to start construction in 2028, pending necessary approvals, with the first match scheduled to be played in the 2031-32 season. It is stated that this opening target coincides with the schedule of the 2032 UEFA European Championship, which will be co-hosted with Turkey.

The project was designed as part of a broader urban regeneration plan encompassing public areas, green spaces, entertainment, and retail zones. It was stated that the two-tiered stands will form an uninterrupted 360-degree bowl, with the iconic "Curvas" sections at both ends rising as single-piece and steep walls. Seat inclines of up to 37 degrees are intended to enhance the match atmosphere and visual impact. Meanwhile, the existing San Siro stadium, originally built in 1926, fell short of the facilities offered by modern European stadiums despite its exterior being surrounded by spiral staircases.