OpenAI Announces Verified AI Business Agents for ChatGPT

OpenAI is rolling out the verified AI "Business Agents" feature in beta on the ChatGPT platform, representing brands.

ChatGPT users will be able to chat with verified agents representing brands for transactions such as comparative shopping. The feature is initially launching as part of a beta for eligible e-commerce and online service businesses in the United States.

Users can initiate a direct conversation with a business's dedicated agent that appears in ChatGPT responses. During the chat, follow-up questions such as differences between two products can be asked, while businesses can provide instructions and context to determine how the agents will respond.

Conversations with agents will be separate from the main ChatGPT conversation and clearly labeled. Through the Business Hub feature, companies will be able to claim and verify their organizations, gaining access to insights such as mentions and discovery topics in ChatGPT responses.