Oura acquires AI startup Counsel Health for $625 million

Smart ring manufacturer Oura is acquiring AI-powered healthcare startup Counsel Health for $625 million to expand its operations in the healthcare sector. The acquisition is projected to be completed before the end of 2027.

With this acquisition, the company aims to enable users not only to track their health data but also to receive health support based on this data. Counsel Health is known as a healthcare platform that answers health questions through artificial intelligence and connects users with doctors when needed. While users can receive personalized health recommendations through the platform, they can also consult licensed doctors when necessary. The company's services were added to the Oura app in June.

Following the acquisition, the two companies plan to expand their collaboration to work on preventive healthcare services, urgent health needs, specialized treatments, and the monitoring of chronic diseases. Counsel Health closed a $25 million Series A funding round led by Andreessen Horowitz (a16z) and GV about a year ago. According to PitchBook data, the company's total funding to date has reached $36 million.

Following the acquisition, Counsel will continue to serve its existing and new enterprise customers. Counsel CEO Muthu Alagappan will serve as executive of clinical AI at Oura, and Counsel's 70 employees will join the Oura team. Oura increased its revenue by 153 percent year-over-year to $533 million in the quarter ending September 30. The company's revenue for the 2026 fiscal year was approximately $1.75 billion, and it reached a valuation of $11 billion following a $900 million investment received in October 2025.