Oura Acquires Clinical AI Startup Counsel Health for $625 Million
Smart ring manufacturer Oura is preparing to acquire AI-based primary healthcare startup Counsel Health for $625 million.
Smart ring manufacturer Oura has announced that it has reached an agreement to acquire AI-driven primary healthcare platform Counsel Health for $625 million.
Smart ring manufacturer Oura has signed a $625 million agreement with AI-based primary care startup Counsel Health. The acquisition aims to bridge the gap between user wearable data and clinical health services.
The collaboration between the two companies began in June with the integration of Counsel's services into the Oura app. Following the deal, Counsel Health will continue to serve its existing enterprise partners while expanding its AI-powered care model.
Counsel CEO Muthu Alagappan will join Oura as Chief Clinical AI Officer, along with his 70-person team. The acquisition is expected to be completed before the end of 2027.
This transaction takes place at a time when Oura is facing increasing competition in the smart ring market and has postponed its $2.2 billion initial public offering plans due to market uncertainties. Despite the delay of the IPO, Oura generated approximately $1.75 billion in revenue for the 2026 fiscal year.