Paramount Skydance CEO David Ellison: Artificial Intelligence Will Revolutionize the Film Industry
Paramount Skydance CEO David Ellison stated that artificial intelligence will have a greater impact on the film industry than CGI, and will support original storytelling by reducing production costs.
Paramount Skydance CEO David Ellison stated during the company's latest earnings call that artificial intelligence could represent the greatest creative breakthrough in modern history.
Ellison predicts that the impact of artificial intelligence on the film industry will be more significant than the transformation brought about by CGI and digital compositing in the early 1990s. The company executive argued that this technology will accelerate production processes and make costs more manageable, thereby facilitating risk-taking.
Citing the film Terminator as an example, Ellison noted that a production that cost $4 million would cost between $60 million and $70 million to shoot under today's conditions. He emphasized that artificial intelligence tools could alleviate this budget pressure, allowing for more original storytelling.
Stating that Paramount Skydance is developing its own artificial intelligence tools, Ellison expressed that this technology will not replace artists, but rather serve as a tool for them. He also argued that in a world where artificial intelligence content is increasing, the value of hand-crafted storytelling will increase even further.
Sources
- theverge.com · Link