Turkey Maintains Its Top Position in Luxury Travel Spending by Russian Tourists
As luxury holiday spending by Russian tourists peaks in the 2026 season, Turkey continues to be the most preferred destination.
As luxury holiday spending by Russian tourists reached record levels in the 2026 season, billion-ruble holidays have become commonplace for the upper-income bracket, and Turkey has continued to be the first choice.
Luxury Holiday Spending Breaks Records
While luxury holiday spending by Russian tourists reached record levels in the 2026 season, holidays costing millions of rubles have now become commonplace for vacationers in the upper-income bracket.
Turkey is the Most Preferred Destination
While outbound tour sales for Russian tourists increased by 8 percent this year, Turkey continued to be the most preferred destination and remained the top choice for the upper-income bracket as well.
Luxury Segment and Price Ranges
Industry sources state that 3 million ruble holidays are no longer among the most expensive bookings, while travels exceeding 10 million rubles are considered part of the luxury segment.
The Season's Most Expensive Booking
The most expensive booking of the season was a Latin America tour valued at approximately 2 million dollars, which featured private jet transportation and helicopter tours in its special itinerary.
Other Popular Destinations
It was stated that Turkey is followed in outbound preferences by countries such as Egypt, the United Arab Emirates, China, Vietnam, and Thailand, respectively.
Domestic Travel Trends in Russia
In domestic holidays, interest in seaside vacations continued to increase, with the share of beach holidays rising from 58 percent to 71 percent, while city tours declined.