Turkey's 2027 tourism target set at 70 billion dollars

According to data compiled from the 2027 Presidential Annual Program, Turkey aims to reach 70 billion dollars in revenue and 63.9 million visitors next year by increasing product and market diversity in the tourism sector.

While Turkey's tourism revenue increased by 6.8 percent in 2025 compared to the previous year, reaching 65.2 billion dollars, the number of visitors was recorded at 63.9 million. As of the end of 2026, tourism revenue is projected to be 65 billion dollars and the number of visitors is projected to be at the level of 63.2 million people. During this period, average spending per capita is expected to be 1,018 dollars, and nightly spending is expected to be 101 dollars.

In line with the targets set for next year, average spending per capita is planned to rise to 1,036 dollars and nightly spending to 103 dollars. With tourism roadmaps prepared for 81 provinces under the coordination of the Turkey Tourism Promotion and Development Agency (TGA), the aim is to strengthen existing markets and reach new markets.

Through the digital promotion platform "goturkiye.com", 105 destinations and 64 experiences are promoted in ten different languages. The platform, which reached 58.5 million unique visitors as of July, will be expanded with new themes next year. In addition, advertising and co-budgeted promotional projects targeting the high-income group in the American and Far Eastern markets will be emphasized.