AI Photoshoot Experiment by Sporty & Rich Founder Emily Oberg
Sporty & Rich founder Emily Oberg announced that she tried generating e-commerce visuals using artificial intelligence to cut costs, but found the experiment unsuccessful due to a lack of human touch and aesthetics.
Emily Oberg, the founder of the Sporty & Rich brand, experimented with producing AI-powered visuals to reduce high photoshoot costs. However, she ended the process because the AI photos lacked soul and emotion.
Attempt to Reduce High Costs
Emily Oberg, the name behind the Sporty & Rich brand, sought a new method to lower costs.
It is known that the cost of e-commerce photo shoots, conducted twice a year, can exceed 200,000 dollars.
Issues Experienced in AI Visuals
Emily Oberg personally tested the idea of generating e-commerce visuals with AI for the new collection.
However, it was stated that the resulting outcomes were disappointing and the photos lacked life, emotion, and organic movement.
The Importance of Human Aesthetics and Taste
Following the unsuccessful result of the experiment, Oberg stated that artificial intelligence can never reach the good taste that humans possess.
She emphasized that the concept of taste cannot be learned by algorithms, but rather felt through lived experiences.
Decision to Continue with a Human Team
Following this experience, the brand decided to continue working entirely with human teams for future e-commerce productions.