OpenAI Announces New Visual Advertising Format for ChatGPT
OpenAI is beginning to test a visual ad format for ChatGPT users and expanding measurement tools for advertisers.
OpenAI is preparing to introduce a new visual ad format for Free and Go plan users on the ChatGPT platform, which reaches 1.2 billion people weekly.
Details of the Visual Ad Format
The new visual ad format aims to help users discover products and services through inspirational or utility-based images. OpenAI will first test this format within ChatGPT during image generation.
Testing Process and Implementation Principles
Ads will be clearly labeled in a way that does not affect ChatGPT's responses and remains separate from generated images. Testing will begin later this month with an initial group of advertisers in the United States.
Measurement Tools and Collaborations
The company is expanding its measurement ecosystem by developing new integrations that allow advertisers to transmit conversion data. Within this scope, collaborations are underway with many leading attribution and measurement partners.
Reliability and Brand Suitability
To enhance safety and trust, placement protection boundaries, automated reviews, and human oversight mechanisms are being implemented. Brand suitability evaluation pilot programs are also being conducted with DoubleVerify and Integral Ad Science.