Radisson Hotel Group Launches Booking Era via ChatGPT
Realized in collaboration with Radisson Hotel Group and Accenture Song, the ChatGPT plugin and advertising campaigns enable hotel discovery and booking directly from the chat window.
As travelers use artificial intelligence tools more actively in their planning process, Radisson Hotel Group aims to reach guests earlier by integrating OpenAI technology in partnership with Accenture Song.
AI-Powered Hotel Discovery
Travelers frequently turn to artificial intelligence tools to decide where to stay and to create travel itineraries.
Accenture Song Collaboration
Radisson Hotel Group, in collaboration with Accenture Song, aims to reach guests at the very beginning of their planning journey by using OpenAI technology.
Advantages of the ChatGPT Plugin
The Radisson Hotels ChatGPT plugin allows travelers to compare hotels and discover travel options through an interactive experience.
Increase in Conversion Rates
Early results from the July and August 2026 period show that the booking conversion rate is approximately 1.5 times higher compared to organic searches.
Sponsored Advertising Campaigns
In addition to the plugin, Radisson stands out as one of the hospitality pioneers running sponsored advertising campaigns within ChatGPT.
Future Period Goals
Velit Dundar stated that they aim to be a trusted advisor wherever the travel journey begins and that this development is just the beginning.