PEUGEOT Becomes Main Sponsor of 212 Photography Istanbul
The ninth edition of the festival, organized specially for the 200th anniversary of photography, will meet art lovers in September and October.
PEUGEOT announced that it has undertaken the main sponsorship of the ninth edition of 212 Photography Istanbul, which coincides with the 200th anniversary of photography.
Meeting of Art and Design
Highlighting design, aesthetics, and innovation in the automotive world, PEUGEOT has added a new initiative to its work in the fields of culture and art.
The brand has undertaken the main sponsorship of 212 Photography Istanbul, one of Turkey's prominent international photography organizations.
Festival Dates and Route
The 9th edition of the festival, coinciding with the 200th anniversary of photography, will be held between September 26 and October 11, 2026.
The event will welcome art lovers along a broad route covering various historical and cultural venues in Istanbul.
Art on Cars Project
Accompanying urban life throughout the festival, PEUGEOT will bring automotive design and art together through a project to be held at Yapı Kredi Bomontiada.
In the project shaped by the works of Erdal İnci, Ozan Türkkan, and Selçuk Artut, the brand's models will transform into unique fields of expression.
Exhibitions and Talks
Exhibitions by international photographer Jill Greenberg will be presented with contributions from PEUGEOT.
A talk by Mustafa Seven and a cultural tour guided by Azat Meriç will meet with participants.
Strategic Approach and Vision
PEUGEOT Brand Director Gupse Kaplan emphasized that they view design among the core values of the brand.
Kaplan stated that they treat their presence in the field of culture and art as a strategic approach beyond mere sponsorship.
Venues Across Istanbul
The organization will take place at important locations such as Tophane-i Amire, Galata Greek Primary School, and Akaretler.
The event will transform the city into a comprehensive art center for two weeks.