Ferrero's Founding Story and Turkey Supply Chain Investments
The journey of Ferrero, which started in a small pastry shop in Italy, is detailed along with its acquisition of Oltan Group in Turkey and its transformation into a global food giant.
Beginning in the town of Alba, Italy, in 1946, Ferrero's story led to the birth of global brands like Nutella and Ferrero Rocher through cocoa scarcity and the abundant use of hazelnuts. To secure its hazelnut supply, the company acquired Turkey's Oltan Group in 2014.
Global Success Beginning in Alba
The founding story of Ferrero, shaped in Alba in northwestern Italy in 1946 after World War II when chocolate was expensive and hazelnuts were abundant, highlights the process of its transformation into a global food giant.
Pietro Ferrero's Innovative Products
The company, whose foundations were laid with products manufactured by Pietro Ferrero using less cocoa and plenty of hazelnuts, has grown over the years and added brands such as Kinder, Tic Tac, and Ferrero Rocher to its portfolio.
Acquisition of Oltan Group in Turkey
To guarantee a supply of high-quality and fresh hazelnuts, Ferrero took significant steps in the Turkish market by reaching an agreement in 2014 to acquire the Trabzon-based Oltan Group.
Structuring as Ferrero Fındık
The company completed this acquisition process in 2015, continuing its operations in Turkey under the name Ferrero Fındık and strengthening its supply chain.
International Operations and Turnover
Today, the Ferrero Group operates in more than 170 countries with 36 manufacturing plants, 48,697 employees, and a consolidated turnover of 19.3 billion euros for the fiscal year ending August 31, 2025.
Nutella's Production Capacity
Nutella, one of the company's most important products, has reached a production capacity of approximately 500,000 tons per year across 11 facilities worldwide.