UFRAD Brand Summit and Franchise Awards 2026 Held in Istanbul
At the summit held for UFRAD's 35th anniversary, it was announced that the number of brands in Turkey has reached 4,000 and 500 brands operate abroad.
Retail, growth, and franchising strategies were discussed at the UFRAD Brand Summit and Franchise Awards 2026, held in Istanbul as part of the 35th anniversary of the UFRAD Franchising Association.
UFRAD Summit Convenes in Istanbul
The UFRAD Brand Summit and Franchise Awards 2026, held in Istanbul as part of the 35th anniversary of the founding of the UFRAD Franchising Association, brought the business world together.
Branding Process and Figures in Turkey
UFRAD Chairman Prof. Dr. Mustafa Aydın stated that the number of brands in Turkey has reached 4,000 and that 500 brands operate abroad.
Economic Dimensions and Employment of the Sector
According to the information shared at the meeting, the sector currently has a trade volume of $70 billion and provides employment for over 350,000 people.
Leaders Panel and Future Strategies
In the Leaders Panel, one of the main sessions of the event, the current state of branding in Turkey, the role of franchise systems in growth, and the future of the retail sector were discussed.