Google Announces Long-Term Partnerships with Major Football Clubs

Google has announced long-term partnerships with Arsenal, Barcelona, Bayern Munich, Liverpool, and Paris Saint-Germain, aiming to transform the fan experience.

Partnerships with Clubs

Google is launching new long-term partnerships with five of the world's most iconic football clubs: Arsenal FC, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain.

The Role of Gemini and Pixel

Gemini serves as the Official Consumer AI and Pixel as the Official Smartphone Partner, working together to put fans at the center of the action.

AI Support for Fans

Acting as a personal assistant, Gemini allows supporters to access deeper match and club analysis, manage daily tasks, and explore one-on-one historical information.

Exclusive Smartphone Content

Google Pixel is collaborating with club media teams to capture behind-the-scenes moments and emotions through the Shot on Pixel series, while offering official club wallpapers for Pixel 11.

Support for Women's Football

A fundamental part of these partnerships is the commitment to closing the visibility gap in women's football by partnering equally with both men's and women's teams.