Digital Project from BMS Turkey Strengthening Health Literacy
A new information series has been prepared to increase public access to scientific and accurate health information.
Bristol Myers Squibb (BMS) Turkey launched the 'Health 101 with BMS' information series to support individuals in accessing scientific information more easily and participating consciously in health processes.
Purpose and Scope of the Project
Operating in oncology, hematology, and immunology, BMS Turkey conducts studies to strengthen health literacy. The 'Health 101 with BMS' series, developed and published via social media, brings scientific information to the public through understandable content.
Health Topics Covered
The information series offers content under various topics ranging from heart attack risk signals to blood disorders such as myelodysplastic syndrome (MDS) and beta thalassemia, as well as psychological support during the cancer process.
Literacy Situation in Turkey
Research conducted by the Ministry of Health's General Directorate of Health Promotion reveals the need to strengthen health literacy in Turkey. According to the research results, this level is open to improvement in a significant portion of society.
Internet and Social Media Usage
According to research data, a large portion of citizens turn to internet search engines and social media to obtain health-related information. This situation increases the importance of accurate and reliable digital content.
Early Diagnosis and Expert Opinion
The project supports consulting a specialist physician at the right time after early recognition of potential symptoms. The importance of making personal health decisions in line with physician opinions for sustainable public health is emphasized.
General Manager's Assessments
BMS Turkey General Manager Ece Kaşıkcı stated that through the project, they are using their scientific expertise to increase health literacy. She expressed that their goal is to support preventive health and contribute to early diagnosis processes.