Transformation in the Global Pet Economy: Health and Personalization Stand Out
Aslı Çelikkol, executive at Royal Canin, which has left behind its 10th year in Turkey, emphasized that the pet economy is being reshaped around the axes of health, value, and personalization.
Celebrating its 10th year of operations in Turkey, Royal Canin Eurasia General Manager Aslı Çelikkol stated that the global pet economy is undergoing a significant transformation process and future growth will focus on health, value, and personalization.
New Growth Areas in the Sector
As it enters its second decade of operations in Turkey, Royal Canin is adapting to deep-rooted transformations in the global pet economy.
Changing consumer habits and health-oriented approaches are among the fundamental dynamics determining the new growth areas of the pet sector.
The Place of Cats and Dogs in Life
The changing position of pets within households directly affects sectors such as retail, technology, and services, especially nutrition.
This situation paves the way for the emergence of a much more comprehensive and integrated lifestyle economy for cats and dogs.
Consumer Expectations and Value
With pet owners becoming more conscious, preferences are also transforming, and merely meeting basic needs is no longer considered sufficient.
In the upcoming period, consumers focusing on the benefits and quality offered as much as the price of the product brings the concept of 'value' to the forefront in the sector.
Scientific and Customized Solutions
The growing importance of concepts such as healthy aging and preventive health makes it mandatory to develop special solutions tailored to the breed and age of cats and dogs.
Brands that combine scientific expertise and innovation continue to gain an advantage in the competition for the future of the pet economy.