Turkey Transitions from Health Tourism to Global Health Economy
Turkey plans to realize its $20 billion revenue target for 2028 through digital transformation and an ecosystem-focused approach in health tourism.
While competition in the global health sector is evolving from individual hospitals to holistic ecosystems, Turkey generated 1.5 million international patients and over $3 billion in revenue in 2024.
New Era in Global Competition
New competition in the global health sector is shifting away from individual hospitals to holistic health ecosystems created by countries. Artificial intelligence, digital health, biotechnology, and international investments are redefining the rules of competition in the sector.
Turkey's 2024 Data and Targets
According to official data, Turkey hosted approximately 1.5 million international health visitors in 2024 and generated over $3 billion in revenue. The announced 2028 revenue target of $20 billion and the 2030 global leadership vision are of critical importance for the sector.
Smart Health Ecosystem Vision
Competition that was built for many years on affordability, qualified physicians, and modern hospitals has changed today to encompass elements of AI-supported knowledge, digital consultancy, long-term digital tracking, trust, and quality of life. Turkey aims to create a smart health ecosystem by supporting its strong healthcare infrastructure with digital transformation.