Maine Regulators Monitor AI-Based Betting Apps
Maine officials have begun reviewing the use of artificial intelligence in sports betting following a press investigation.
Gambling regulators in the state of Maine announced they are closely monitoring operations following allegations that DraftKings used artificial intelligence in its promotional campaigns.
Artificial Intelligence and Promotional Reviews
Maine gambling regulators reported that they have begun closely monitoring the use of artificial intelligence technologies by sports betting operators. This step was taken following an investigation by a media outlet into DraftKings' promotional offers.
Machine Learning and Betting History
According to reports, the company utilized machine learning technology to analyze customers' betting history and identify individuals most likely to continue playing when promotions are offered.
Concerns Over Addiction and Investigations
Former company employees expressed concerns that this technology could harm individuals struggling with gambling addiction. This situation also prompted regulators in Massachusetts to launch a formal investigation into the company's use of artificial intelligence.
Situation in Maine and Lack of Regulation
DraftKings is one of only two licensed mobile sports betting operators in the state of Maine. A spokesperson for the Maine Gambling Control Unit stated that the agency is monitoring the issue but currently lacks rules specifically regulating artificial intelligence.
Company Defense and Other States
While denying the allegations, the company stated that it is working to comply with regulations in Massachusetts and does not use artificial intelligence to target anyone based on losses. Meanwhile, other states are also evaluating potential restrictions on betting companies' use of artificial intelligence.