Sydney Sweeney's sports ad campaign causes follower loss on social media
The famous actress's nude sports campaign led to a significant drop in followers on her social media accounts and drew criticism from female athletes.
World-renowned actress Sydney Sweeney lost thousands of followers on Instagram and faced backlash from the world of women's sports following a nude promotional shoot for a sports platform where she covered her body with equipment.
Promotional Campaign and Nudity Controversies
World-famous 29-year-old actress Sydney Sweeney stepped in front of the camera for a promotional campaign prepared for a sports platform, covering her body with various sports equipment.
Loss of Followers on Instagram
Following these photos, a noticeable drop occurred in Sydney's Instagram follower count. The actress lost a total of approximately 203,000 followers on September 13-14 amid the nudity controversies.
While Sweeney currently has 25.8 million followers, her total drop over the past two weeks stands at around 118,000.
Reactions from Female Athletes
The advertising campaign sparked controversy, particularly in the world of women's sports. Some female athletes and Olympic medalists argued that the campaign should be criticized in terms of how female athletes are presented.
The Actress's Statement on the Campaign
Sydney Sweeney stated in her remarks following the ad that the purpose of the campaign was to highlight sports through a fun concept.