Best-selling phones of the second quarter of 2026 announced
Apple and Samsung models shared the top spot during a period when the global smartphone market contracted. The iPhone 17 series ranked in the top positions.
In the second quarter of 2026, the entire list of best-selling smartphones globally consisted of Apple and Samsung models. During this period of market contraction, the iPhone 17 took the top spot, while both brands placed five models each on the list.
Apple Takes the Crown
According to the Counterpoint Research report, the iPhone 17 became the world's best-selling model in the second quarter of 2026, capturing a 6 percent share of global smartphone sales.
The iPhone 17 Pro Max ranked second and the iPhone 17 Pro third, giving Apple the top three steps of the list.
Two Brands Share the Market
Apple and Samsung managed to place five devices each on the top 10 best-selling models list globally.
The combined share of the top 10 models in total sales reached 26 percent, hitting a record level for the June quarter.
Market Contracts
The overall smartphone market contracted by 11 percent during the relevant period.
Due to the global RAM shortage, manufacturers focused more on premium and high-volume models.
Apple Sales Increase
Apple's unit-based sales increased by 5 percent year-over-year in the second quarter.
In South Korea, iPhone sales approximately doubled, driven by the impact of the iPhone 17 series.
Galaxy S26 Ultra Stands Out for Samsung
On the Samsung front, the Galaxy S26 Ultra became the brand's best-selling phone, rising five spots in the rankings.
Meanwhile, the Galaxy A series continued to maintain its presence in the top 10 thanks to its price-to-performance balance.