GTM Engineering to Be Discussed at TechCrunch Disrupt 2026
Clay co-founder and CEO Kareem Amin will discuss the new profession created by artificial intelligence in go-to-market processes.
The upcoming conference will address how artificial intelligence technologies automate workflows to create a new job category: the GTM engineer.
A New Profession Category
The role of the GTM engineer, which was absent in many companies two years ago, is increasingly finding a place for itself in the technology sector today. Practitioners build revenue systems with the help of artificial intelligence and automation.
Transformation of Traditional Processes
Traditional go-to-market activities involved hours-long manual processes such as account research, data cleaning, lead qualification, and outbound preparation. GTM engineering automates these processes.
Job Openings Are Increasing in the Sector
Conceptualized by Clay in 2023, this role continues to appear with around 100 job postings every month at companies like Cursor, Lovable, and Webflow.
The Growth of Clay
Founded in Brooklyn in 2017, the company started as a spreadsheet allowing users to automate without writing code and has transformed into an infrastructure provider with its OpenAI-powered agent, Claygent.
Financial Growth and Funds
Increasing its annual recurring revenue to $100 million within a year, the company secured a $115 million Series C investment in September at a $7.1 billion valuation and established a $1 million scholarship fund.