Kale Group President Zeynep Bodur Okyay: Competencies Will Be Decisive in Investment Strategy

Serdar HocamAuthor & Editor

Kale Group President and CEO Zeynep Bodur Okyay stated that in the new era of investment decisions, technology, engineering, material, and manufacturing competencies will serve as the basis rather than specific sectors.

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Kale/Zeynep Bodur Okyay: Yatırım stratejimizde yetkinlikler belirleyici olacak

Emphasizing that today's business world is facing three major simultaneous disruptions in technology, trade, and geopolitics, Kale Group President and CEO Zeynep Bodur Okyay explained that companies must adopt a flexibility and competency-oriented approach in their investment strategies.

Era of Multiple Disruptions

Stating that industrialists have struggled with many uncertainties in the past such as crises, devaluations, and wars, Kale Group President and CEO Zeynep Bodur Okyay expressed that the main element making today's era different is the simultaneous occurrence of three major disruptions in technology, trade, and geopolitics. She noted that this situation complicates companies' decision-making processes.

The Search for Flexibility and Agility

Expressing that companies need the ability to rapidly adapt to different scenarios rather than trying to predict the future, Okyay pointed out that it has become difficult to forecast future conditions with certainty. She emphasized that the most important issue in the new period is to survive under changing conditions and to be flexible and agile enough to change direction.

Competency-Oriented Investment

Evaluating Kale Group's new investment approach, Okyay announced that they will not act solely with a sector-based growth mindset in investment decisions. Expressing that the technology, engineering, material, and manufacturing knowledge built over many years will determine the direction of new investments, she noted that they will carry their competencies into areas that can generate higher added value.

Limited Resources and Added Value

Drawing attention to the fact that capital, qualified human resources, and management capacity are limited, Okyay said that they focus on the areas where competitive advantage can be created rather than which sector to grow in. She stated that the group's future growth will focus on a structure that produces more technology, brands, and solutions instead of commodities.