Samsung Showcases Design Philosophy at Design Miami Seoul
Samsung displayed special artworks in an exclusive exhibition bringing together artificial intelligence and human imagination.
Samsung Electronics brought together artificial intelligence and art by hosting a special exhibition reflecting its human-centric design vision within the scope of Design Miami Seoul 2026.
Theme and Purpose of the Exhibition
Samsung Electronics brought its human-centric design vision to visitors at the event held at the Dongdaemun Design Plaza in Seoul. The exhibition, where art and technology converged, highlighted the value that design adds to human life.
The Encounter of Artificial Intelligence and Art
The artworks displayed on OLED TV S95H screens emerged from the collaboration between artificial intelligence and human imagination. Artists used artificial intelligence not as a tool that restricts creativity, but rather as one that expands it.
Works by Different Artists
Fourteen Korean artists visualized their own definitions of love and connection, drawing inspiration from Samsung products. Each piece of work was presented to visitors' appreciation with distinct color palettes and forms of expression.
Custom Design Frames
The OLED TV screens featured in the exhibition were surrounded by custom frames in various materials and forms suited to the character of each artwork. These frames increased the artistic depth of the exhibition.
Design Seminar and Vision
Speaking at the design seminar held within the scope of the event, officials drew attention to the importance of human-centric design in the age of artificial intelligence. It was emphasized that technology should strengthen human emotions and empathy.