Davis Cup Partnership Between Generali and World Tennis
The historic tennis organization Davis Cup enters a new era following a global multi-year agreement signed with the insurance group Generali.
World Tennis and Generali have signed a new global, multi-year title sponsorship agreement for the 126-year-old Davis Cup.
New Sponsorship Agreement
World Tennis and Generali have signed a global, multi-year presenting partnership agreement for the Davis Cup.
As a result of this agreement, the tournament will officially be known as the Davis Cup by Generali.
Global Brand Integration
The partnership agreement offers extensive rights such as global broadcast integration, arena visibility, and court backdrop branding.
Generali's red color tone will be integrated with the tournament's green color palette.
Executive Statements
World Tennis Director Ross Hutchins expressed his pride in the unification of two global brands around shared values.
Generali Group CEO Philippe Donnet stated that the sport of tennis reflects values such as resilience, discipline, and integrity.
Final Stage and Matches
Following the qualifiers taking place over the weekend, the seven winning teams will earn the right to participate in the Final 8 stage to be held in Bologna in November.
Teams will engage in a fierce competition to lift the trophy in the finals in Bologna.