EN #sports sponsorship 9/8/26 A New Era in Sports Sponsorships: The Conscious and Critical Viewer Research examines how sports viewers now display a more conscious, critical, and active approach toward sponsorship deals. News Sports
EN #sports sponsorship 9/8/26 Turkish Airlines Becomes Liverpool's Main Sponsor The historic English club Liverpool has reached an agreement with Turkish Airlines for its main and shirt front sponsorship starting from the 2027-28 season. News Sports
