Turkish Airlines Becomes Liverpool's Main Sponsor
The historic English club Liverpool has reached an agreement with Turkish Airlines for its main and shirt front sponsorship starting from the 2027-28 season.
Turkish Airlines is preparing to become the main and shirt front sponsor of Liverpool starting from the 2027-28 season. With this major agreement, the English club's main sponsor will change for the first time in 17 years.
Details and Scope of the Agreement
The agreement reached between Turkish Airlines and the English club Liverpool will officially take effect as of the 2027-28 football season.
Within the scope of this strategic collaboration, the THY logo will appear on the front of the jerseys of the club's men's, women's, and all academy teams.
Change Coming After Seventeen Years
This new era, starting in June 2027, will leave behind the English team's 17-year tradition in main sponsorships.
Two major brands with global access networks are uniting around the vision of connecting people worldwide.
Evaluations by the Managements
Turkish Airlines General Manager Ahmet Olmuştur and Liverpool Chief Commercial Officer Ben Latty shared their satisfaction with the new partnership.