Advertising Board Conducts Inspections Targeting Social Media and the Jewelry Sector

The Ministry of Trade's Advertising Board has reviewed promotional posts on social media influencers' accounts and high-rate discount promises in the jewelry sector. As a result of the inspections, suspension penalties were decided for 32 social media accounts and 9 companies found to be non-compliant with the rules.

Legal Inspection of Social Media Promotions

The Advertising Board actively monitors advertising and promotional activities conducted through social media influencers.

According to current legislative provisions, posts intended for advertising or promotion must be clearly understood by consumers.

Identified Violations and Decisions Taken

In examinations conducted ex officio by the Board, it was determined that the posts in 32 social media accounts violated the required conditions.

It was decided to impose suspension penalties regarding these advertising and promotional posts determined to be in violation of the relevant legislative provisions.

Discount Inspections in the Jewelry Sector

Within the scope of inspection activities carried out by the Advertising Board, high-rate discount promises in the jewelry sector were also placed under scrutiny.

Suspension penalties were issued against 9 jewelry companies found to have acted contrary to the regulatory rules regarding discounted sales advertisements.

Emphasis on Market and Consumer by the Ministry

The Ministry of Trade maintains a decisive stance on the protection of consumer rights and the prevention of misleading advertisements.

It was stated that inspection and sanction activities carried out to establish a fair competition environment in the markets will be continued with determination.