AI Market in Gaming Industry to Reach $7.26 Billion by 2030

While the use of artificial intelligence technologies in the gaming world is rapidly increasing, the sector is projected to reach a size of $7.26 billion by 2030. In this market, which is expected to achieve a compound annual growth rate (CAGR) of 20.4 percent, the North America region and the United States are anticipated to play a leading role.

According to market data, the in-game artificial intelligence sector will account for approximately 8 percent of the total artificial intelligence market in media and entertainment by 2030. North America's market value, which stands at $1 billion in 2025, is estimated to rise to $2.5 billion by 2030. In this growth, the United States holds the position of the largest single market with a share of $2.2 billion.

While the software segment constitutes 82 percent of the market value in the sector, personalized gaming experiences, intelligent non-player characters (NPCs), and procedural content generation stand out as the primary growth drivers. As of 2025, NVIDIA Corporation is in the leading position with a 2 percent market share, while giants such as Microsoft, Alphabet, Tencent, Unity, and Sony rank among the other key players in the sector. Microsoft introduced a generative artificial intelligence model named 'Muse', which analyzes game mechanics, in February 2025.