AI Usage in Holiday Shopping Increases This Year According to PwC Report

According to current data from PwC, consumer orientation toward artificial intelligence tools in holiday shopping is increasing; the usage rate, which was 22% last year, is expected to rise to 29% this year.

PwC data reveals that artificial intelligence is beginning to be integrated into shopping processes, though this does not yet signify complete dominance. Users primarily prefer this technology for purposes such as product research, price comparison, and budget planning.

According to the research results, approximately 75% of those using artificial intelligence conduct product and gift research, while 55% utilize this technology to compare prices. On the other hand, it is projected that the Millennial generation, in particular, will reduce their spending during this holiday season; a 10% decrease in gift spending and a 37% decrease in travel spending are expected.