Focus crisis in the digital age and growth in the attention management market
While the constant requirement to be online brought by the digital world leads to global fatigue, applications developed against distraction are creating a billion-dollar market.
Global fatigue and concentration problems created by the digital world have turned attention management and anti-procrastination applications into a rapidly growing sector. The market, which reached a value of 1.2 billion dollars in the EMEA region in 2025, is expected to rise to 3.5 billion dollars in 2034.
According to research by psychologist Gloria Mark, the average attention span on computer screen content was 2.5 minutes in 2004, but dropped to 47 seconds in the 2016-2020 period. Distraction triggered by social media and digital notifications causes users to turn back to technological tools to overcome this problem.
Kaspersky's 2026 research revealed that 83 percent of employees track work tasks outside of working hours, and 85 percent answer work messages and emails during their time off. According to experts, the fatigue experienced by modern humans stems from the constant state of "being ready" rather than working intensively.