General Motors Announces OnStar Artificial Intelligence Assistant

General Motors (GM) has announced the "OnStar AI Assistant", a native artificial intelligence system, renewing its in-vehicle technologies. Allowing drivers to control vehicle components through voice commands, this new feature will first be included in the 2027 Cadillac Lyriq model and will be offered free of charge for eight years under the OnStar Basic subscription.

According to the announcement made by General Motors, the OnStar system, which has been operating since 1996, is being integrated with artificial intelligence technology to become the OnStar AI Assistant. Beyond planning routes and answering questions, the new assistant has the ability to provide direct control over the vehicle. Drivers will be able to obtain information on vehicle alerts, battery status, or similar topics thanks to the system activated by the "Hey OnStar" command.

The system will be gradually transferred to other GM vehicles via updates through mobile application connections. Alongside these features, which will be free for eight years during the OnStar Basic trial period, the starting price for OnStar One plans, which include services such as Super Cruise and Wi-Fi, has been set at $34.99 per month. GM expects a total revenue of $10.5 billion from software and services this year.

On the other hand, General Motors had previously experienced disputes with the Federal Trade Commission (FTC) and US state attorneys general due to the collection and sharing of consumer data. In this context, the company agreed to pay $220 million in line with a settlement reached with the attorneys general of 35 US states. GM officials stated that they are focusing on data privacy in the new artificial intelligence system, that voice recordings are processed locally without being sent outside the vehicle, and that transparent data control will be offered to customers.