Museums Are Using Artificial Intelligence to Enhance the Visitor Experience

Some art museums around the world have announced that they are starting to use artificial intelligence beyond administrative tasks to enable visitors to establish deeper and more personal connections with works of art.

Crystal Bridges Museum of American Art in Bentonville, Arkansas, has launched a web-based AI art companion named "Ask Rosie," which allows users to take photos of artwork, receive explanatory texts, and engage in interactive conversations tailored to their tones. A report published by Remuseum, a non-profit organization within the museum, emphasized that artificial intelligence helps make museums more human while also integrating visitor, donor, and member data that previously remained isolated across different departments.

The Toledo Museum of Art collects visitor movement and engagement data via artificial intelligence in order to offer personalized experiences and provide exhibition recommendations. While the Cleveland Museum of Art uses the ArtLens platform to encourage younger visitors to spend more time with artworks, some institutions like the Museum of the Moving Image in Astoria choose artificial intelligence solely for internal data management and continue visitor interaction directly through interns.