OpenAI Launches Customer Interaction Tools for Businesses via ChatGPT
OpenAI has announced the 'Businesses in ChatGPT' beta program, aiming to reach 1.2 billion weekly users. E-commerce and service businesses in the U.S. can manage their profiles, showcase products, and create AI-powered customer representatives through this new platform.
On November 10, 2026, OpenAI launched 'Businesses in ChatGPT,' a new beta platform that allows businesses to interact directly with ChatGPT users.
The new platform allows businesses to verify their profiles via the 'Business Hub,' share up-to-date information, and provide data feeds containing product prices and stock availability. Shopify merchants can integrate their stores directly through this hub.
Eligible e-commerce and online service businesses in the U.S. can develop 'Business Agents' that answer customer questions and assist with product discovery. Conversations with these agents are distinguished from standard ChatGPT responses and are specifically labeled. Businesses can also use these agents as a target for ChatGPT advertisements.
OpenAI provides businesses with aggregated interaction data, such as mention counts and website clicks, while protecting user privacy by not sharing individual conversation data and only providing insights when specific activity thresholds are met. The company plans to expand these features to other markets and sectors in the future.